Conservatives will continue to be vilified by the media acting in its role as a wholly owned subsidiary of the Democrat Party, so we should stop feeling guilty about our conservatism and start being ourselves instead of adopting the losing moderation of the GOP establishment.
In the tradition of radical community organizer Saul Alinsky, secular progressives have defined conservatives as ignorant rednecks clinging to God, guns, and grits who wish to impede America’s progress towards a better future for its citizens. Conservatives are ridiculed at every opportunity, and conservative candidates are subjected to numerous gotcha questions while liberal candidates favored by the secular progressives are allowed to skate by on the most absurd positions as though Americans are clamoring for the secular progressive agenda.
The GOP establishment has completely bought in to this redefinition and false narrative by watering down conservative positions until they are little more than warmed over liberalism lite. Meanwhile, genuine conservatives who’ve worked at the grassroots level to hand control of the House back to Republicans in 2010 under the TEA Party banner have been thanked again for their hard work and told to leave the business of governing to the establishment who knows best.
We’ve watched as RINOs such as John Boehner and Mitch McConnell have jettisoned conservative principles in the mistaken belief that by toning down their conservatism, their proposals would suddenly become acceptable to a secular progressive president with absolutely no interest in solving the country’s problems at the expense of scoring political points. The result of their efforts has been to give away far more than necessary in pointless negotiations that have only served to drive America deeper in debt under the guise of bipartisanship, which is yet another secular progressive construction designed to serve their interests. Bipartisanship is a phony idea that allows the most egregious liberal ideas to become law under the cover of just one Republican vote that can later be used to justify these bad laws because they received Republican support in a self-reinforcing circle.
Democrats are masters at disguising the secular progressive agenda through the substitution of terminology. Taxes are now euphemistically referred to as investments by Democrats to overcome the stigma of their tax-and-spend label. Conservatives are constantly labeled as religious extremists by media organs that no longer event try to hide their liberal bias. Their latest portmanteau is the assault weapon term of art created to demonize legal semi-automatic rifles feared because they look scary. Concern over a new attempt at gun control has resulted in record gun sales as Americans snatch up everything available before it’s too late.
Politics has devolved away from informed voters making logical decisions about which course of action to follow for the national interest, and veered into emotional appeals that encourage low information voters to put their personal interests ahead of the country. These voters no longer understand nor do they care that a thriving national interest benefits them in myriad ways. Political corruption and voter fraud have convinced many that their voice is unheard, so they have lost interest in anything other than looking out for their immediate needs.
Conservatives have failed to realize that these low information voters can no longer be relied upon to connect the dots in realizing how political ideologies affect our modern economic system with all of its complexity. Having to explain the basics detracts from their ability to outline grand designs, but grand designs are exactly what is out of fashion in today’s world. When business caters to consumers on the individual level, they come to resent government attempts to treat them as a collective. Americans used to searching the Internet for exactly the item they desire, then purchasing that item from the comfort of home and having it delivered in a couple of days, naturally resent having to deal with a political system which forces them to do business in person.
Two things are necessary for conservatives to regain voter interest. First, they must take the time to explain the basics of how particular policy effects on our complex economic system affect voters on a personal level. Second, they must forget grand policies and sweeping legislation. Americans are looking desperately for individual attention in the political realm similar to what they receive in the consumer realm. The days of the dollar store approach to politics where complex omnibus legislation and its one-size-fits-all demeanor are no longer acceptable to Internet consumers one click away from individual attention.
These two ideas are interrelated in that explaining the basics to voters is a way of giving them individual attention. In the consumer world, one goes to the discount store to purchase routine items not requiring individual attention, but one goes to a specialty store to purchase a big ticket item requiring the consumer to invest time and effort in its purchase.
Politics is failing to keep up with Americans used to a much better consumer experience, and Americans are tuning out politicians not giving them what they want. Some politicians are offering the TV sales pitch of buy-one-get-one-free to appeal to voters looking for a bargain. There are also voters who will choose the better policy because they realize that spending a little more up front gives them a better value down the road. However, conservatives are making a poor sales pitch to convince voters that there is real value in their product. And, there are a number of GOP establishment hucksters confusing consumers by claiming to sell conservative products that turn out to be cheap imitations. Any businessman will instantly recognize this type of threat to their business reputation.
Conservatives desperately need to change the narrative if they are going to succeed in the political arena. As natural allies of business, we should take a page from them to improve our brand by developing a better sales pitch and distinguishing ourselves from lesser imitators. We have a better product that will provide lasting value, but we are doing a poor job of connecting with consumers who just tune us out.